BESTSELLER
DANIEL SHIRT
Handwoven from pure cotton by our artisans in Gujarat, featuring authentic, naturally dyed Ajrak printing.
Discover our most-loved signature shirt, as worn by comedian Onkar Yadav for Disney.
KALA COTTON COLLECTION
Dating back 3,000–5,000 years to the Indus Valley Civilisation, this native cotton was revived by artisans in Kutch. It is grown with rainwater alone and no pesticides, then spun and woven by hand.
PROMOTING INDIAN TEXTILES
We are proud of India's rich textile heritage, and strive to preserve and promote traditional fabric production through sustainable methods.
We work closely with over 60+ artisans and weavers, tribal communities and NGOs nationwide, spanning regions such as Assam, Manipur, Bihar, Jharkhand, Nagaland, Andhra Pradesh, Rajasthan and Gujarat.
Our artisans weave in their own homes and are paid directly, ensuring a balanced life and fair pay. We make regular trips to the weaving communities to maintain relationships, build trust and perform quality checks.
Intentional design
Everything we do starts with why
Made with care
We believe in building better
A team with a goal
Real people making great products
AS WORN BY
DIA MIRZA
Bollywood actress seen wearing our Cross Striped Linen Dress for HT City & Hindustan Times
ONKAR YADAV
Indian stand-up comedian seen wearing our Daniel Shirt for Disney Hotstar and Amazon Prime
MEKHALA MAMA
Theyiesinuo Keditsu - an academic, writer and indigenous textile advocate based in Nagaland seen wearing our Lakeer Dress
ALOK V MENON
Internationally acclaimed American writer, artist and comedian seen wearing our black laced skirt
PRESS & FEATURES
HINDUSTAN TIMES
HT CITY
HT CITY SHOWSTOPPERS